Using complaining as a bargaining chip: we?ve all done it. From complaining to a restaurant manager to get a free dessert, to threatening to cancel your cable TV contract to make sure you?re getting the best rate, we?re all a bit guilty of these minor complaints. And these days, with sites like Yelp and Google+ Reviews, it?s even easier to voice your opinion on a business to the world. However, it?s vitally important to consider ethical lines when bringing complaints to a company. Think about what you are really saying: are you voicing a legitimate concern, or are you falling into the trap that some do, of making noise to get concessions? Here are some measuring sticks to see how ethical your business reviews are:
- Frequency: Are you posting multiple complaints on several sites about the same issue? While this may be a way to warn others away from bad business practices, it may also point to a worrying trend of over-saturation.
- Positivity vs Negativity: Are you writing positive reviews about the different businesses you work with in addition to negative ones? Too often, we get into the habit of only voicing our opinion when our experience has been a negative one. But balancing out negative reviews with positive ones will give you more credibility as a reviewer.
- Special Treatment: Are you voicing your complaints in order to bring a legitimate concern to the business in question, or are you doing it in order to get extra concessions that aren?t (or shouldn?t be) available to other customers? Think about your reasons for posting a review before you post it.
- Personal Responsibility: Did you make yourself fully aware of terms and conditions, as well as your obligations in the business agreement before entering it? We?re all guilty of not reading the fine print as often as we should, but owning up to your end of a business agreement is key to being an ethical consumer or business partner.
Life insurance is a business built on trust. Clients are trusting their agents to provide them with the policies best suited to their needs; policies that will protect their loved ones in the event of their untimely passing. In addition to the trust found in client-agent relationships, life insurance agents need to trust each other; they need to trust that the people they are working with also follow the ethical standards that make their business run in a way that will best help clients. At SilverSide Insurance Marketing, we pride ourselves not only on our own ethical standards, but the ethical standards of the excellent agents that we do business with. Contact SilverSide to see how you can become a part of our trusted team of life insurance agents today!