Insurance Marketing for Agents
Attention agents, the 2016 Life Insurance Conference in Las Vegas Nevada is coming this April. Attendees will include professionals involved in the development, operations, marketing, distribution, technology or administration of life insurance products.
For more information, check out the LIMRA website.
SilverSide Insurance Marketing is always on the lookout for current trends that agents need to stay on top of. A topic we are seeing out there frequently has to do with annuities. They aren?t always easy to write and we know that, which is why we?re giving you 3 of our top items to outline when presenting an annuity!
When it comes to annuities, policy owners are often concerned with the security of their money. ?How can you guarantee that my money is safe?? Well, life companies that comply with the legal reserve requirements established by the state insurance laws are known as Legal Reserve Life Insurance Companies.
Legal Reserve companies had their strongest showing during the Great Depression of 1929-38 when some 9,000 banks suspended operations while 99% of all life insurance in force continued unaffected. [Read more…]
Navigating the waters of social media can be confusing, but as we are told, it?s a necessity in today?s modern world if you want to get ahead. As we talked about in our previous social media blog, everyone is online these days, from competitors to customers to potential clients, so you need to know your way around, hopefully without putting a serious drain on your resources. This week, we?ll be focusing specifically on Facebook tips for insurance agents, and how you can use this social media platform to grow your business!
When talking about potential clients in the life insurance industry, retirees may not seem the most obvious to consider. Life insurance is often meant to replace lost income if the policyholder were to die prematurely, but if they are no longer working, there’s no income to worry about replacing- right? However, there are still some situations in which life insurance for retirees is a necessity. SilverSide Insurance Marketing is here with some questions for you as an agent to consider when helping potential clients who are already in retirement:
We get it: Millennials (the generation born between the early 1980s and the early 2000s) aren?t the easiest sell for life insurance, as most of them have had to enter adulthood in an economy still suffering from the Great Recession. Jobs are harder to find, homes more expensive to own, and insurance seems just out of reach for these young adults. So why would you want to market to them? Well, the fact is, Millennials aren?t going to stay young forever — and for the older members of this generation, life insurance is becoming a much-needed reality. They?re going to need some advice from trusted agents — which is where you come in! Here are some tips from SilverSide for marketing to Millennials:
If you?re new to the business of life insurance, getting started can seem daunting, to say the least. How do you handle your first clients? How many policies must you have ready to go over? Do you have to know about every policy out there before you can get started? At SilverSide, we know — there are a lot of questions. But it?s okay to not have all the answers right away. Luckily, SilverSide Insurance Marketing is here with some tips for new life insurance agents, to get you started and to keep you going: