Navigating the waters of social media can be confusing, but as we are told, it?s a necessity in today?s modern world if you want to get ahead. As we talked about in our previous social media blog, everyone is online these days, from competitors to customers to potential clients, so you need to know your way around, hopefully without putting a serious drain on your resources. This week, we?ll be focusing specifically on Facebook tips for insurance agents, and how you can use this social media platform to grow your business!
Tip #1: Getting Started: Our first Facebook tip is simply to get started — set up an official page for your business and input as much information as you can, from office location to business hours. We recommend that you put your official logo as your profile picture, as that will be the picture connected to all of your posts. You can be a little more creative with your cover photo, as that will only be seen on your page, but make sure it is still in line with the professional image you are looking to portray. Be sure to write a short description, too, to give people a general idea of who you are. Having this information on your Facebook page will let clients know that you are an accessible online business who will be easy to work with.
Tip #2: Set a Post Schedule: Start posting on a set schedule; maybe once a week or every other week. Keeping a consistent post schedule is important, as it lets your potential clients know that you?re up to date with the latest news in the life insurance business. Keeping a steady flow of posts also lets your potential clients know that you?re available to contact online. However, don?t go overboard on posts — you don?t want to clog up peoples? newsfeeds!
Tip #3: What to Post: What exactly you post is up to you, but be sure to keep your posts relevant to your business, as well as professional. Just because you found that article on the Kardashians interesting does not mean your clients will. Your business Facebook page is just that — for your business, so keep the celebrity gossip to your personal Facebook profile. Try to post articles relevant to life insurance, as they show you are up to date with the latest news in the business, but feel free to mix in some blog posts if your business posts relevant blogs as well!
Tip #4: Engage, Don?t Sell: Social media is all about drawing people in, and while sales pitches can be intriguing, they can come across as badgering on sites like Facebook. Instead of trying to sell products on Facebook, make your page about the knowledge you can share with your clientele. Make posts that inspire thought, whether you?re asking questions or sharing news. Engaging your clients with the knowledge you have to share will show them that you have more to offer than just sales pitches, and will keep them coming back to you as an authority in the business.
Tip #5: Consider Boosting: Facebook offers an option to promote your posts for a small amount of money (usually from $5 to $40, depending on how much reach you want your post to have for a certain amount of time). If it is within your budget, boosting your posts can be a huge help in drawing in potential clients, as Facebook promotes certain posts to people depending on the interests they have showed online. Post boosting isn?t for everyone, and it certainly isn?t necessary, but it can be a worthwhile consideration.
Facebook Tips for Insurance Agents
Reaching potential clients is much easier these days thanks to the reach of social media. At SilverSide Insurance Marketing, our goal is helping you grow your business, and we use the latest technology to help you achieve your goals. That?s why we offer advice and information in our weekly life insurance blog, as well as agent tools to help improve your business. At SilverSide, we pride ourselves on working with the best agents out there, so contact us to see how we can help you grow your business today!