Rule #1 of Life Insurance on Social Media: It better be interesting.
As one of the fastest growing marketplaces on the internet, social media sites came in and took the world by storm in the past decade. The key to popularity? Speed. Likability (with Facebook, quite literally). Standing out. SilverSide Insurance Marketing and our affiliated insurance agents have been working through social media for years, promoting new policies, informing our followers about updates in the market, and occasionally cracking a joke or two. The problem with social media and the insurance world is that so many images and posts that insurance agents post are either hard to understand or just plain uninteresting. In fact, we will cast the first stone: life insurance is not a very exciting thing to explain to the public. Here are a few tips SilverSide has used over the years to keep up with the heartbeat of the social media forums, and to sell life insurance on social media.
1. Three, Two, ONE
When someone on Facebook wanders onto your page, you have about three seconds to catch their eye with something interesting. With younger generations, that time allotment is even shorter. Do not feel the need to make posts just because you haven?t updated the page in a while. Interesting material means funny, aesthetically appealing, or something to do with money (and for life insurance on social media, preferably all three)!
2. Give Potential Clients What They Want to See
Most of your current followers on Facebook, Twitter, Google+, etc. are probably already clients of yours. These are the people who are seeing your daily posts. These viewers are not interested in buying more home or auto insurance from you. Your material has to get creative. Direct your ideas at potential ?others? who could follow you by standing out. Promote products that are different or that target a specific audience.
3. Visualize (Almost) Everything
This is fairly straightforward. People will stare longer at a beautiful or aesthetically appealing in-some-way photograph or video than they will take the time to read a long paragraph. Social media isn?t meant to be a newsroom or ongoing commercial for the world of life insurance. As always, make sure you have the proper permission to post anything that is not yours in creation. Post interesting facts about the life expectancy of cliff jumpers along with an attached photo of a jumper, for instance. Even the cliff jump bravados need life insurance.
SilverSide has only had success on the social media platforms we occupy because we don?t SPAM. Selling online, through advertising, does not necessarily mean to paste your name and phone number everywhere you can. Read more about how to find trends and use hashtags in order to network with the people who are looking for life insurance. Remember that the content you post has to be interesting. Keep it concise, grammatically correct, non-offensive, and humorous!