At approximately 80 million individuals, Generation Y is close to the largest population since the Baby Boomers; and they are growing up. Born during the early 1980?s to early 2000?s, these individuals are in their early teens to early 30?s, with the vast majority in their early to mid 20?s.
Generation Y (or Millennials) are known to be the ?me? generation waiting until later in life to ?grow up?. Regarding 18-34 year olds, 52% of Gen Y have large college loans and another 45% report large consumer debt, so 24% have moved back in with their parents and approximately half have taken jobs they didn?t want just to pay some bills. Just take a look at the Starbucks Barista who made your morning java who studied to be a writer, or the department store photographer who went to college to be an anthropologist. [Read more…]