Whole Life is one of the most common types of Permanent Life insurance. With Whole Life insurance policies, the cash value accumulates at a guaranteed interest rate, and typically, the policy owner may borrow against the cash value of the policy. Some Whole Life insurance policies can produce excess credits, which can be used to purchase additional paid-up life insurance, increasing the available death benefit. [Read more…]
Rule #1 of Life Insurance on Social Media: It better be interesting.
As one of the fastest growing marketplaces on the internet, social media sites came in and took the world by storm in the past decade. The key to popularity? Speed. Likability (with Facebook, quite literally). Standing out. SilverSide Insurance Marketing and our affiliated insurance agents have been working through social media for years, promoting new policies, informing our followers about updates in the market, and occasionally cracking a joke or two. The problem with social media and the insurance world is that so many images and posts that insurance agents post are either hard to understand or just plain uninteresting. In fact, we will cast the first stone: life insurance is not a very exciting thing to explain to the public. Here are a few tips SilverSide has used over the years to keep up with the heartbeat of the social media forums, and to sell life insurance on social media.
1. Three, Two, ONE
When someone on Facebook wanders onto your page, you have about three seconds to catch their eye with something interesting. With younger generations, that time allotment is even shorter. Do not feel the need to make posts just because you haven?t updated the page in a while. Interesting material means funny, aesthetically appealing, or something to do with money (and for life insurance on social media, preferably all three)!
2. Give Potential Clients What They Want to See
Most of your current followers on Facebook, Twitter, Google+, etc. are probably already clients of yours. These are the people who are seeing your daily posts. These viewers are not interested in buying more home or auto insurance from you. Your material has to get creative. Direct your ideas at potential ?others? who could follow you by standing out. Promote products that are different or that target a specific audience.
3. Visualize (Almost) Everything
This is fairly straightforward. People will stare longer at a beautiful or aesthetically appealing in-some-way photograph or video than they will take the time to read a long paragraph. Social media isn?t meant to be a newsroom or ongoing commercial for the world of life insurance. As always, make sure you have the proper permission to post anything that is not yours in creation. Post interesting facts about the life expectancy of cliff jumpers along with an attached photo of a jumper, for instance. Even the cliff jump bravados need life insurance.
SilverSide has only had success on the social media platforms we occupy because we don?t SPAM. Selling online, through advertising, does not necessarily mean to paste your name and phone number everywhere you can. Read more about how to find trends and use hashtags in order to network with the people who are looking for life insurance. Remember that the content you post has to be interesting. Keep it concise, grammatically correct, non-offensive, and humorous!
As purveyors of affordable life insurance, we encourage all of our agents to always be at the forefront with knowledge of new products and policies. The smallest, most seemingly irrelevant change to a policy from year to year could add up to thousands of dollars in savings for your clients. Explore our site more for details on new Single Premium Life Insurance Policies and other updated annuities from all of our trusted carriers. As you well know by now, most people know very little about the terms used frequently in our insurance world, such as ?term life?, ?permanent life?, and ?ROP term life?.
Here are a few life insurance policies to brush up on heading into the new year:
Term Life Insurance
-Covers the beneficiaries of the deceased
-Premiums are paid at a fixed rate for a certain period of time
-?Pure insurance? because it has no cash value
-Best for temporary needs
Permanent Life Insurance
-Not based on a specific amount of time
-Payout guaranteed for as long as the unchanging premiums are kept current
-Best for long term situations (i.e. large estate taxes; retirement investing; medical concerns)
-Builds a cash value over time
-Two types: Whole life insurance and Universal life insurance
Return of Premium Term Life Insurance (ROP)
-A term life insurance policy that costs more than normal
-If the insured does not pass away by the end of the term period, all of the money invested is returned
-The additional premium paid for is invested into capital
-New product, but very popular, if your client can afford the extra premium
It is your job to sell?insurance to the client, which is easy if the client does not know what they are buying. At SilverSide Insurance Marketing, we go a step further. It is OUR job not only to sell insurance, but to inform our clients of their options and stick by them even after the contracts are set. We have an excellent rapport with agents and clients alike, especially in Phoenix, Arizona because of how seriously we take our motto: Plan, Develop, Grow.
People often ask us what exactly makes SilverSide Insurance Marketing stand apart from other insurance marketing firms. After all, does the world really need another firm that promotes insurance?
Versatility, and Personalization
With SilverSide, we work with you to help provide the best products for your clients. ?We offer a diverse portfolio of products that allow you to address the specific goal of your client’s needs. ?We want to work hand in hand with you as well, so you are able to call or email our office at anytime. ?We have the right people to help address any problems you may encounter or questions you may have. ?Insurance can be tricky with all of the new updates and changes, so we want to ensure that you have the product diversity as well as the personalized touch of a firm that you can trust today, tomorrow and for many years to come!
All in the Name
Our company name, SilverSide, is actually the name of a fish you may have seen in oceanic movies or television. Silversides are a tiny, metallic fish known for their strength in numbers. Their greatest defense is swimming together in giant schools, moving quickly and carefully so as to best protect themselves and their families. At SilverSide Insurance Marketing, we empower our agents and clients with these same tools to help those in need of insurance. Our motto, ?Plan, Develop, Grow? is the essential difference between SilverSide and our competitors. We use state-of-the-art technology and research to keep our agents fully informed of their product offerings. Additionally, we stick with our clients even after the initial contracts have been made because life is too precious to be lived alone.