Navigating the waters of social media can be confusing, but as we are told, it?s a necessity in today?s modern world if you want to get ahead. As we talked about in our previous social media blog, everyone is online these days, from competitors to customers to potential clients, so you need to know your way around, hopefully without putting a serious drain on your resources. This week, we?ll be focusing specifically on Facebook tips for insurance agents, and how you can use this social media platform to grow your business!
Rule #1 of Life Insurance on Social Media: It better be interesting.
As one of the fastest growing marketplaces on the internet, social media sites came in and took the world by storm in the past decade. The key to popularity? Speed. Likability (with Facebook, quite literally). Standing out. SilverSide Insurance Marketing and our affiliated insurance agents have been working through social media for years, promoting new policies, informing our followers about updates in the market, and occasionally cracking a joke or two. The problem with social media and the insurance world is that so many images and posts that insurance agents post are either hard to understand or just plain uninteresting. In fact, we will cast the first stone: life insurance is not a very exciting thing to explain to the public. Here are a few tips SilverSide has used over the years to keep up with the heartbeat of the social media forums, and to sell life insurance on social media.
1. Three, Two, ONE
When someone on Facebook wanders onto your page, you have about three seconds to catch their eye with something interesting. With younger generations, that time allotment is even shorter. Do not feel the need to make posts just because you haven?t updated the page in a while. Interesting material means funny, aesthetically appealing, or something to do with money (and for life insurance on social media, preferably all three)!
2. Give Potential Clients What They Want to See
Most of your current followers on Facebook, Twitter, Google+, etc. are probably already clients of yours. These are the people who are seeing your daily posts. These viewers are not interested in buying more home or auto insurance from you. Your material has to get creative. Direct your ideas at potential ?others? who could follow you by standing out. Promote products that are different or that target a specific audience.
3. Visualize (Almost) Everything
This is fairly straightforward. People will stare longer at a beautiful or aesthetically appealing in-some-way photograph or video than they will take the time to read a long paragraph. Social media isn?t meant to be a newsroom or ongoing commercial for the world of life insurance. As always, make sure you have the proper permission to post anything that is not yours in creation. Post interesting facts about the life expectancy of cliff jumpers along with an attached photo of a jumper, for instance. Even the cliff jump bravados need life insurance.
SilverSide has only had success on the social media platforms we occupy because we don?t SPAM. Selling online, through advertising, does not necessarily mean to paste your name and phone number everywhere you can. Read more about how to find trends and use hashtags in order to network with the people who are looking for life insurance. Remember that the content you post has to be interesting. Keep it concise, grammatically correct, non-offensive, and humorous!
Xbox One, the new iPad, Nordstrom gift-card, that last minute Costco wine and cheese basket?the season of gifting is upon us! As we?re sure you?re well aware, holiday shopping doesn?t seem to lend itself to a surge in life insurance sales. In desperate attempts to save money, consumers find it easy to put off insurance purchases until after the holiday season. Let?s be honest. It?s not exactly a walk in the park trying to convince someone to consider their imminent death while they?re decking the halls.
A life insurance policy is a more thoughtful gift for a family than the latest version of Grand Theft Auto V, a thrilling game that promotes theft, death, and other atrocities. Irony is sweet, isn?t it? As insurance agents, once you get your foot in the door, how do you sell that life insurance policy during the season filled with Christmas parties, family gatherings and shopping sprees? How do you make life insurance exciting? The initial meeting is crucial. In a one minute pitch, you should be able to sell the image of a big bag of insurance benefits nicely tucked under the tree.
Here are some tips to help with your meeting:
1. ??????Be flexible with your hours. ?
Remember, in December, clients are rushing back and forth between Nutcracker dance classes and those dreary holiday office parties. So you need to be able to meet your client when and where it?s convenient for them. Availability up front could sing to the tune of a freshly sold policy by the end of the month.
2. ??????Be on time for your appointment. ?
You?re selling something that is not glitzy and cannot be wrapped. Do not set yourself up for negative feedback by arriving late! Basic enough, but this cannot be overemphasized.
3. ??????Do your research.
Just like the fatal error of giving the video game to Dad and the golf clubs to the twelve year old, do your research for each individual client. Age-restrictions, dietary needs, health issues, and family history are important preliminary factors. Don?t get stuck in the sale of the wrong kind of policy!
4. ??????Be prepared for the meeting. ?
You don?t want to waste your precious minutes in your meeting looking for forms or trying to remember what website to use. Do not be afraid to ask your client personal questions about their health and finance before the meeting.
As it has been said, many times, many ways?You can never be too prepared! Make life insurance exciting as that new iPad, and go out and remind people it?s never too early to consider a policy.