Social media can be tough waters to navigate, but these days, it is absolutely necessary. Everyone from clients to competitors to potential customers are online, and social media is one of the best ways to advertise your service and products to a wider audience. But it?s not as simple as simply posting about sales and achievements; social media is a fast market, with people flitting from one website to another in the blink of an eye. You have to be able to grab someone?s attention, and what?s more, you have to keep it. And while social media is a vital part of any modern business, it has to be understood that it?s not a magic bullet, and it?s not about getting immediate leads; while that can be an added bonus, social media is about expanding your presence and scope of influence. So how can you best use social media as a marketing tool for your life insurance business?
Social Media: Networking at a Cocktail Party
Networking on social media is a bit like networking at a cocktail party — you?re seeing people you know and meeting those you don?t, and eventually, you strike up a conversation with someone who asks what you do for a living. ?Oh, life insurance? I?ve got a friend who is looking into term life insurance policies; I?ll introduce you!? Social media is a bit like that, except the friend is immediately available to talk to, as are dozens of other potential clients! This is why social media is an essential part of any modern business — you can reach thousands more potential clients than you could through traditional networking. Here are some tips for successful marketing on social media:
- Be the Man (or Woman) With the Plan: Whether you are looking for potential clients or getting people interested in new products available, be sure you know exactly what your goal is with each and every post. Social media can be complicated in terms of who you reach, so make sure you identify your target demographics and know what keywords will best draw people in.
- Variety is the Spice of Life: If every post you make is about the same product, or about how you won ?Best Business of the Year,? people are going to get bored quickly. It?s as if you are yelling about the same story over and over at the cocktail party; it can be pretty grating to potential customers, and will steer them away faster than you can say ?fixed-indexed annuity.? Instead, posting about a variety of topics relating to your business will pique people?s interest and keep them coming back. Don?t be afraid to shake things up and try new things; if potential clients really like your posts, there?s a chance they?ll share it with their followers and friends, who might then share it with their followers and friends, drawing in new clients you wouldn?t have reached otherwise.
- Show Some Personality!: While doing your research on keywords and demographics is important, having a personality more sparkling than the champagne at the cocktail party is vital. Have some fun with your brand personality; have some life in your posts! People are drawn to honesty and creativity, so let your humanity shine. Just be genuine in what your brand is about — no one likes someone who tries to be something they?re not. There is a balance to be struck between professionalism and fun, and finding that balance will draw in clients who are looking to work with someone both genuine and qualified — someone like you!
At SilverSide Insurance Marketing, our goal is helping you help your clients. That?s why we offer advice and information in our weekly life insurance blog, as well as agent tools to help improve your business. At SilverSide, we pride ourselves on working with the best agents out there, so contact us to see how you can become part of our dedicated team today!